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Public SMS opt-in evidence

SMS Opt-In Examples

Effective date: May 28, 2026

Hello Sammy is a product operated by Burkeman Labs LLC. This page gives public, reviewer-ready examples of how customers can and cannot consent to transactional SMS messages through Hello Sammy.

Carrier / Twilio reviewer summary:

Hello Sammy sends transactional SMS only. A customer must clearly agree during a live phone call before customer SMS is sent, or the customer must initiate an SMS conversation first. Providing a phone number alone is not treated as SMS consent.

Step-by-step phone-call opt-in journey

1Customer calls

The customer calls a participating business that uses Hello Sammy.

2Customer requests help

The customer asks for service, scheduling, rescheduling, cancellation, or customer-service follow-up.

3Phone number is collected

Hello Sammy may ask for the mobile number needed for the appointment or service request.

4Consent question is asked

Before any customer SMS is sent, Hello Sammy asks the exact consent script shown below.

5Customer answers yes or no

If the customer clearly agrees, transactional SMS may be sent. If the customer says no, no customer SMS is sent.

6STOP / HELP remain available

Customers may reply STOP to opt out or HELP for help. Consent is not required to book or receive service.

Where the phone number is captured and how the flow starts

The communication flow starts when a customer calls a participating business that uses Hello Sammy, or when the customer sends the first SMS to the business. During a live call, Hello Sammy may ask: “What mobile number should we use for the appointment?”

Providing the phone number does not create SMS consent. After the number is captured, Hello Sammy asks the exact opt-in script below. Only a clear yes allows transactional SMS. A no, unclear answer, or no answer means no customer SMS is sent.

Exact phone-call opt-in script

Before any SMS is sent, Hello Sammy asks the customer:

“Would you like me to text you a confirmation for this appointment? Message and data rates may apply, and you can reply STOP at any time.”

Approved opt-in examples

Allowed

1. Booking confirmation with clear yes

Caller: “I’d like to schedule an appointment.”

Hello Sammy: “What mobile number should we use for the appointment?”

Hello Sammy: “Would you like me to text you a confirmation for this appointment? Message and data rates may apply, and you can reply STOP at any time.”

Caller: “Yes, please.”

Result: SMS may be sent.

Allowed

2. Reschedule confirmation with clear yes

Caller: “Can you move my appointment to Thursday afternoon?”

Hello Sammy: “Would you like me to text you a confirmation for this appointment? Message and data rates may apply, and you can reply STOP at any time.”

Caller: “Yes, send me the update.”

Result: A reschedule confirmation SMS may be sent.

Allowed

3. Cancellation confirmation with clear yes

Caller: “Please cancel my appointment.”

Hello Sammy: “Would you like me to text you a confirmation for this appointment? Message and data rates may apply, and you can reply STOP at any time.”

Caller: “Yes.”

Result: A cancellation confirmation SMS may be sent.

Allowed

4. Appointment reminder after prior opt-in

Earlier call: Customer clearly agreed to receive confirmation and updates for the appointment.

Result: A reminder related to that appointment may be sent.

Allowed

5. Customer-service relay with clear yes

Caller: “Can you have the owner follow up with me?”

Hello Sammy: “Would you like me to text you a confirmation for this appointment? Message and data rates may apply, and you can reply STOP at any time.”

Caller: “Yes, text me.”

Result: A direct customer-service follow-up SMS may be sent.

Allowed

6. Customer starts the SMS conversation

Customer SMS: “Can I reschedule my appointment?”

Result: Hello Sammy may reply only about that customer-initiated request.

Not approved / no SMS examples

Not allowed

7. Phone number only

Caller: gives a mobile number for scheduling.

Hello Sammy: does not ask the opt-in script, or the customer does not clearly agree.

Result: No customer SMS is sent. A phone number alone is not SMS consent.

Not allowed

8. Customer declines SMS

Hello Sammy: “Would you like me to text you a confirmation for this appointment? Message and data rates may apply, and you can reply STOP at any time.”

Caller: “No, don’t text me.”

Result: Appointment may still be booked, but no customer SMS is sent.

Not allowed

9. Vague or unclear answer

Hello Sammy: “Would you like me to text you a confirmation for this appointment? Message and data rates may apply, and you can reply STOP at any time.”

Caller: “Whatever,” or gives no clear yes.

Result: No customer SMS is sent unless the customer clearly agrees.

Not allowed

10. Marketing or promotional message

Business request: “Text past customers a coupon or promotion.”

Result: Not allowed under this campaign. Hello Sammy’s standard SMS program is transactional only.

Example transactional SMS messages

Confirmation: Hello Sammy: Your appointment with the business you contacted is set for Tuesday, May 5 at 9:00 AM. Reply RESCHEDULE to change it or CANCEL if needed. Reply STOP to opt out.

Reschedule: Hello Sammy: Your appointment has been moved to Thursday, May 7 at 1:00 PM. Reply RESCHEDULE to change it again or CANCEL if needed. Reply STOP to opt out.

Cancellation: Hello Sammy: Your appointment has been canceled. Reply RESCHEDULE if you would like to request another appointment time. Reply STOP to opt out.

Service request relay: Hello Sammy: We received your service request and shared it with the business owner. They will follow up when available. Reply HELP for help or STOP to opt out.

Opt-in confirmation: Hello Sammy: You agreed to receive transactional appointment and service text updates from the business you contacted. Message frequency varies. Msg & data rates may apply. Reply HELP for help or STOP to opt out.

Program disclosures

  • Program name: Hello Sammy / Burkeman Labs transactional messaging
  • Message frequency varies based on appointment and customer-service interactions.
  • Message and data rates may apply.
  • Reply STOP to opt out.
  • Reply HELP for help.
  • No mobile information or SMS consent is shared with third parties or affiliates for marketing or promotional purposes.
  • This campaign is not used for marketing, advertising, promotions, coupons, newsletters, lead generation, or mass messaging.

Related policies

SMS Consent Policy · Privacy Policy · Terms & Conditions

© 2026 Burkeman Labs LLC. Hello Sammy is operated by Burkeman Labs LLC.
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